TwoRoots Ingredients was founded with a clear vision:
Build a modern, transparent, and value-driven ingredient partnership model for the European food industry.
Based in Hamburg, we operate at the intersection of global sourcing expertise and local market execution. Our mission is to connect carefully selected international producers with industrial food manufacturers across Europe — not as traders, but as long-term strategic partners.
Over the years, we have built a wide and trusted network within the food industry, spanning multiple segments including beverage, savory, confectionery, plant-based, ice cream, flavor houses, and fruit preparation companies. This cross-industry presence allows us to understand application needs deeply and identify meaningful commercial opportunities across diverse product categories.
The food industry is evolving rapidly. Consumer expectations around transparency, sustainability, and ingredient simplicity are reshaping product development. Clean label is no longer a niche trend — it has become a structural demand.
At TwoRoots, we actively support this transition. Together with our partners, we focus on solutions that align with modern formulation requirements and responsible sourcing strategies. We work closely with both suppliers and customers to ensure that innovation is not only technically viable but commercially scalable.
Our approach is built on three pillars:
Transparency, long-term thinking, and structured growth.
Rather than pursuing short-term transactions, we invest in relationships. We support market entry, manage customer development, coordinate commercial processes, and create sustainable growth platforms for our partners.
TwoRoots stands for reliability, entrepreneurial thinking, and a deep understanding of industrial food applications — connecting opportunities across markets, segments, and cultures.
All about the founders
Amir Golafshan
Co-Founder & Managing Director
Amir brings over 10 years of experience in the food ingredients industry, combining strong commercial expertise with a deep understanding of technical and operational requirements. He has worked across European markets in global account management, supplier alignment, and structured market development.
He understands what matters to industrial customers — reliable supply, consistent quality, competitive pricing, and clear communication. At the same time, he values the realities of production and sourcing.
Fluent in German, English, and Farsi, Amir bridges cultures and expectations. He builds long-term partnerships based on transparency, accountability, and delivering what is promised.
Borna Moarref
Co-Founder & Managing Director
Borna combines entrepreneurial roots with international commercial leadership, built on trust, reliability, and consistent execution. Raised in a family-owned food and FMCG business, he developed a deep understanding of value chains, quality standards, and long-term partnerships. He later built an international career in global corporations, managing major strategic accounts and leading complex negotiations with some of Europe’s leading industrial and logistics companies. Known for his structured, transparent approach, he focuses on creating sustainable, win-win outcomes.
At TwoRoots Ingredients, Borna ensures dependable sourcing, strong partnerships, and measurable growth for both producers and customers.